Industrial Design & CGI · 10+ Years

Elcin Gulenc Sirin

Industrial product designer with over 10 years of experience in product development and 3D visualization for global brands. I bridge engineering and marketing, turning complex features into compelling design solutions.

INDUSTRIAL DESIGN✦CGI DESIGN✦VISUAL STORYTELLING✦DESIGN RESEARCH✦PRODUCT INNOVATION✦DESIGN FOR MANUFACTURING✦PROTOTYPING✦SOLIDWORKS✦BLENDER✦CINEMA 4D✦REDSHIFT✦3DS MAX✦VRAY✦PHOTOSHOP✦AFTER EFFECTS✦INDUSTRIAL DESIGN✦CGI DESIGN✦VISUAL STORYTELLING✦DESIGN RESEARCH✦PRODUCT INNOVATION✦DESIGN FOR MANUFACTURING✦PROTOTYPING✦SOLIDWORKS✦BLENDER✦CINEMA 4D✦REDSHIFT✦3DS MAX✦VRAY✦PHOTOSHOP✦AFTER EFFECTS✦
Elcin Gulenc Sirin
About

Industrial Product Designer &
3D Visualization Specialist

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    Industrial and product designer with over 10 years of experience in product development and 3D visualization for global brands.

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    Expert at bridging engineering and marketing to transform complex features into compelling design solutions.

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    Co-patent holder and contributor to major digital content transformation projects for international companies.

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    Proficient in photorealistic CGI, visualization, and concept development for both physical and digital products.

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    Seeking new roles in industrial design and digital product communication within innovative, design-led organizations.

Location
Hamburg, Germany
Experience
BSH, Beko · 10+ Years
Focus Areas
Industrial Design & CGI Design
Patents
1 Registered Invention
Track 1 — Industrial Design

From Insight to Production-Ready Product

Two projects where engineering constraints were turned into solutions that make a real difference in daily use. Click a row for the full case study.

DeepFresh

DeepFresh

A rapid-cooling compartment for freezer units, built on advanced airflow technology.

Details
DeepFresh installed in a freezer
01
Background

DeepFresh is a specialized rapid-cooling compartment designed for modern freezer units and equipped with advanced airflow technology. This compact solution preserves the nutritional value of food by preventing crystallization; it has been developed through engineering tests, air circulation analyses, and user-focused basket ergonomics.

02
Problem Definition

Beyond Freezing: Why Is "Cold" Alone Not Enough? Traditional freezers freeze food slowly, which leads to cell structure damage and nutrient loss. While existing market solutions are typically confined to niche areas like "freezers," there was a lack of an integrated solution that strikes a balance between rapid cooling (for beverages) and healthy freezing (for food) for the everyday user. The core design challenge was to transform the limited volume and airflow data provided by the engineering team into an efficient user experience that maximizes surface contact.

03
Insights

Rapid freezing prevents water inside the food from forming large ice crystals, thereby locking in flavor and vitamins.

Speed = Health

Instead of static cooling, a perforated basket structure that increases the amount of air impinging on the food surface optimizes cooling time by 18%.

Airflow Geometry

While competitors position this technology as a luxury add-on, we've redefined it as a "functional compartment" that simplifies daily kitchen routines.

Market Gap
04
User Analysis

Those who want to consume fresh fruits and vegetables with the same nutritional value even outside their season.

Health-Conscious Users

Users who need to quickly chill beverages for guests at the last minute and are racing against time.

Social Hosts

Those who want to safely extend the shelf life of perishable items like fish and meat.

Discerning Consumers
05
Persona Study
Selin (34) — Modern Urbanite & Healthy Living Enthusiast
Has a demanding corporate career and shops for fresh produce at the local market on weekends.

When I come home tired during the week, I want the product I take out of the freezer to be as fresh and nutrient-rich as it was on the first day.

Pain Point

Forgetting to chill drinks or the fear of leaving them in the freezer and having the bottle explode.

DeepFresh Solution

For Selin, DeepFresh isn't just a compartment; it's a space of trust and a time-saving kitchen assistant.

06
Early Prototypes

Physical mockups and freezer-basket tests used to validate airflow and ergonomics before tooling.

VarioShelf

VarioShelf

A half-foldable shelving system — a patented mechanical innovation.

Details
VarioShelf half-folded to store a large jug
01
Background

Varioshelf is a half-foldable shelving system that reconfigures the interior space of a refrigerator in seconds. While creating vertical space for bulky items (pots, watermelons, etc.), it maintains its load-bearing capacity thanks to a specially developed rear body reinforcement. Registered with Google Patents, this design combines mechanical strength with ergonomic usability in a single innovation. 🏅 View the patent on Google Patents

02
Problem Definition

One of the biggest complaints from refrigerator users is having to completely disrupt the existing shelf layout to fit a tall pot or a large piece of fruit. A request from the marketing department to "lower the shelf by half" created a serious engineering problem: when the shelf's front supports were removed, the moment force caused by the shift in the center of gravity led to the shelf breaking or coming loose. The design focus was to resolve this structural weakness in collaboration with mechanical engineers and develop a flawless mechanism that allows the user to slide or fold the glass safely.

03
Insights

Simulations revealed that 80% of the load was borne by the rear plastic body. The solution involved reinforcing the internal geometry of the plastic part with a "rib" structure without compromising aesthetics.

Critical Support Point

Risks of "derailment" or "finger pinching" during the glass surface's movement were prevented by stoppers and soft-glide channels integrated into the rail system.

Safe Movement

Unlike existing market examples, the load distribution method offered by this design was officially patented due to its technical originality.

Patented Innovation
04
User Analysis

Users complain that when they fully pull out a shelf, smaller items (yogurt, jars, etc.) on that shelf have nowhere to go.

Fear of Space Loss

The temporary volume need created by large fruits like watermelons in summer and large serving trays during holidays.

Seasonal Flexibility

A need for a solid mechanical feedback (click sound) to dispel the perception that moving parts are "flimsy."

Trust and Durability
05
Persona Study
Deniz (38) — Home Cook & Organization Enthusiast
Prepares large-portion meals on weekends and uses the refrigerator at maximum capacity.

The organization of my refrigerator is important to me. Having to move all the shelves just to fit a pot, and then reorganizing everything from scratch, is a waste of time.

Pain Point

Tall pitchers that don't fit under the shelf and having to force the lid shelves to make room for them.

VarioShelf Solution

Deniz slides the front section of the shelf back to fit her pot in seconds. Thanks to the patented rear support, she knows the heavy jam jars on the shelf won't tip over.

06
Early Prototypes

Foam and glass mockups used to test the folding mechanism and rear support geometry.

VarioShelf early prototype in a test fridge
VarioShelf shelf detail prototype
07
Engineering Testing

Load and durability tests on the rail system and rear reinforcement part.

VarioShelf installation testing
VarioShelf rail design comparison test
Track 2 — CGI & Visualization

Making the Product Real On Screen

From photorealistic renders to story-driven videos and personal animation projects. Click a card to see the full showcase.

Grundig Tumble Dryer CGI video cover

Product Videos

I use the power of animation to convey not only the form of the design, but also its spirit and usage scenarios — from the assembly line to the user's hands.

Product Demo Videos Assembly/Disassembly Lifestyle Scenarios
View showcase →
Beko FlexiCrisp — product images cover

Product Images

Balancing photorealism and aesthetics — catalog-quality visual assets tailored to marketing strategies.

Studio Lighting PBR Materials Interior/Exterior Renders
View showcase →
Animations — cover

Animations

By transcending the static boundaries of the design world, I infuse my ideas with movement and rhythm — built in Blender.

Kinetic Typography Visual Loops Social Media Content
View showcase →
Tools & Software
Blender Cycles V-Ray 3ds Max SolidWorks Rhino 3D KeyShot Adobe Photoshop Adobe Illustrator Adobe After Effects Adobe Premiere Pro AI-assisted workflow + add new
Let's work together

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